The Trap

July 12, 2026, by Joanna Dziekonska

Have you found yourself coming back to the same problem, even though you thought you’d resolved it?

Has it come back in another form or area? On top of that, have you invested in solutions, programs, even coaching, but the challenge hasn’t quite got fully sorted?

We’ve all been there. And, so often we’ve searched for answers outside, buying yet another product or service, hoping that would be it.

Then, the familiar circle would continue.

What’s more, we’re constantly being sold to. Some do it so skilfully that we start believing we need this and want to buy it.

Come months and years, and we continue to, or experience the same old problem, only dressed differently.

I don’t want to act here as yet another guru, trying to persuade you to buy from me, that my service is what you need.

It might be for some, and not for others.

So why am I saying this?

Because I’ve seen and experienced it from different angles and know the cost for myself and that of my clients.

Especially in the period of uncertainty that we’re in, when no one really knows what’s going to happen, but we all have to adapt one way or another.

That is also why I created a short reflective guide for leaders who choose to operate consciously, with intention. Those who challenge assumptions and value self-awareness.

So they can recognise more easily what might be holding their business or career back. Before investing further, and when they do, knowing which area will have the greatest impact.

Joanna

You can explore it here: What Is Holding Your Business or Career Back?